If you look in the Yellow Pages (and in other places) for a locksmith (or plumber, etc.) you will find a whole series of adverts. These are mostly adverts of/for the “nationals”. These guys will place multiple adverts, all looking quite different, to net in the customers(YOU)Think about how much money they’ve spent on those adverts all over the country: how are they going to recoup that money? From you.
Ask yourself if they are going to employ a large workforce of locksmiths ready to get to anywhere in the country in a reasonably short time. No they’re not. In fact they’re not going to employ any locksmiths (or plumbers, etc.) at all. They will either be franchises or they will be call centres. And in the case of locksmiths they won’t be franchises, they’ll be call centres. Ask yourself how they’re going to recoup the cost of the call centre. From you.
These national call centres are simply going to farm the work out to their list of local locksmiths. And that will be a local locksmiths only if you’re lucky; it could very well be the nearest botcher with a nothing but a drill if you’re unlucky. The “nationals” themselves won’t be at all unhappy if “their” locksmiths tend to drill everything as it increases their margin. Some nationals, although not all thank goodness, even get cross when locksmiths pick locks open to resolve lockouts and lock sales are lost. Also the Nationals take 40% - 50% of the value of the job and the government take another 20%, not leaving the locksmith with , thus giving that locksmith an incentive to up his costs to re-coupe something for themselves.
So why take pot luck on which local tradesperson or botchers are called? Why pay a margin to a call centre? Call a local locksmith directly yourself.
How can you tell they’re local? Look at the phone number. Or if it’s an 0800 number look at the fax number. If you’re considering a locksmith that appears to be called local, but the telephone numbers are Essex, 087, 0845 etc… numbers you could be forgiven for suspecting they’re not really based in your local area. If the prefix number after the code match a pattern all look slightly similar, be wary. If you get a girl/guy with background sound then you are talking a national call centre, or you are asked a dozen questions and money up front, again you are through to a call centre...Just put the phone down and try again. A local person will sound down to earth and in most cases will be the one who you will meet to carry out what you want done.
I will list some of the nations later on to help people identify who is what and so on.
Goldi-Locksmith, A Family Run Local Locksmith.
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